Before You Pitch: What Angel Investors Really Want to See | Real Talk with Jaime Wong
Understanding what investors look for and how to position your company so you can secure your first or next investment round is key. We recently sat with Canadian angel investor Jaime Wong, one of Innovation Cluster’s Experts in Residence, to get practical guidance on how MVP+ stage tech startups should approach fundraising.
Here's Jaime's advice on how to tailor your first outreach to an angel investor.
Talk about the opportunity first, then present the solution and how your work is unique compared to anything else. What's your unique value proposition, and how do you differentiate?
Then, talk about what other alternatives are out there. When I look at companies seeking funding, I typically look at the alternative solutions available to evaluate if what you're creating is differentiated enough from the status quo or from other solutions. And then I ask if people will be paying more for something that you have and whether it is or isn’t substantially different.
Maintaining differentiation can be a challenge. The minute you're successful, let's say you come up with an idea and you get some adoption—you're going to have copycats....
> Check out the full interview here.
Want direct access to Jaime's expertise? How about 20+ other business and growth experts? Here's how to get it.
.png?upscale=true&width=1200&upscale=true&name=From%20the%20Innovation%20Ecosystem%20(1).png)
